A fan club for VW’s least aerodynamic design mistake. We don’t go fast. We don’t look cool. But we have a website and a manifesto. We dare VW to drive one to Beijing. On their dime.
It started with inheritance. My mum’s VW Golf V Plus became my VW Golf V Plus. This is not the kind of inheritance people get excited about.
The Golf V Plus has the aerodynamics and the general aesthetic of a kitchen appliance. It is not fast. It is not cool. It has never once made anyone look twice in admiration. What it does have is an unreasonable amount of headroom, space for two crates of beer and a medium-sized weekly shopping, and a quiet, almost philosophical indifference to the idea of impressing anyone.
I grew oddly fond of it. And then I started noticing how seriously everyone else takes their cars – the leasing deals, the horsepower conversations, the aggressive headlights designed to communicate dominance in a Rewe car park. Someone, I thought, should make a fan club for the car that opted out of all of that.
So we did. We have a website, a manifesto, and a formal open challenge to Volkswagen: we drive our’s to Beijing – on their dime – to prove it can be done. They have not yet responded. We remain hopeful. Should it actually happen, members will be the first to know – because yes, you can join. Membership comes with our eternal gratitude, the option to display your own Toaster on the website, a sticker, and a front-row seat to what we’re calling the most unhurried automotive campaign in German history.
We are not fast. We are not cool. But we are many.
ClientAutomotive (unasked)ServicesWeb, Concept, Sticker Design & Copy, Social Media CampaignYear2026 - ongoingLinktoasterclub.de
